Operation HOPE and FEMA’s Office of Business, Industry and Infrastructure Integration (OB3I) has partnered to launch an exciting new initiative aimed at building more resilient communities. The goal of this virtual event is to promote financial literacy for both individuals and small business owners by increasing awareness, taking deliberate action and by becoming advocates encouraging others within our networks to do the same.
Financial Resilience NOW Kickoff Event
Tuesday, March 18, 2025 from 12 p.m. to 1:30 p.m.
Hosted by FEMA
View flyer
(time shown on the flyer is ET, event is as 12 p.m. PT)
There are THREE pillars of this initiative: Awareness, Action, and Advocacy
Our request is SIMPLE:
- INCREASE AWARENESS: Register for the Kickoff event on March 18.
- Share invite link to our national FR-NOW Kickoff event on March 18 – with others: friends, family members, and employees.
- TAKE ACTION: Execute at least ONE suggested step toward improving your financial resilience.
- a. Download the EFFAK – Emergency Financial First Aid Kit
- b. Take the DFR Score – or Small Business Risk & Probability Assessment
- c. Review or update your insurance coverages: Property, liability, business interruption
Together – we can make an impact in developing more resilient communities by equipping our clients with the awareness they need to TAKE ACTION in securing their financial readiness and be an advocate for others in the process.
The Financial Resilience NOW campaign is a national initiative aimed at equipping individuals and small businesses with the tools, resources, and knowledge necessary to enhance financial preparedness in the wake of disruptive events. This campaign builds on the principles outlined in Operation HOPE’s Disaster Financial Resilience MONTH of ACTION, scaling HOPE’s overall impact to reach a broader audience through our financial literacy programs, community engagement, and measurable action steps.